One of the best things that social media platforms have given to the marketing industry is the emergence of a plethora of user-generated content. Marketers find UGC a valuable asset to the marketing industry because of its authenticity and uniqueness.
Social media provides a medium for users to share their real-life experiences, honest reviews, feedbacks, etc. about a brand publicly. Thus, consumers consider fellow consumer recommendations before making any purchase decision.
User-generated content has emerged as a new marketing strategy that has proven effective for major brands like Coca-Cola, Starbucks, etc.
According to an article by Salesforce, 90% of visitors spend more time on websites that include a UGC gallery, 50% more engagement of social media campaigns that use UGC, 73% higher click-through rate on the emailer including UGC, and 10% higher conversion rates.
Why is UGC Marketing Successful?
In the current time, the buying cycle of consumers has changed drastically. With more and more content produced for marketing purposes, it has become important to maintain the relevancy of the content.
Content should add value to the information provided to the users and not just centric toward brand promotion.
The success of UGC marketing is due to the fact that it is authentic content produced by consumers. Users trust more on UGC than the branded content created by marketers.
The content drives engagement and delivers the trust that is necessary to have in today’s competitive market. The brands whose marketing strategies are centric towards UGC have noticed a 90% boost in engagement and people recommend the brand more on social platforms.
Best UGC Platforms Your Brand Marketing
User-generated content platforms are the products that collect, moderate and customize the UGC from different social media platforms. The content is gathered with the help of mentions, hashtags, page URL, etc.
Moreover, UGC platforms allow brands to gain user consent before using their content with the help of the user rights management feature.
UGC platforms allow brands to rightfully repurpose the UGC content for their marketing efforts. With the help of the platform, brands can display the aggregated content on the websites, events, digital signages, conferences, etc.
Here is the list of top 5 UGC platforms:-
1. Taggbox
Taggbox is one of the best UGC platforms with some of the amazing features to offer to brands for efficient and effective marketing. This platform enables you to collect, curate, and display user-generated content from all social media platforms with the help of hashtags, mentions, etc.
With the help of some advanced features like moderation, you can easily filter out the irrelevant content. Also, taggbox offers real-time updates of the feeds and analytics to analyze the performance of the UGC wall.
This platform can be used for your all marketing touchpoints to boost user engagement and conversions. Taggbox offers you to display UGC on events, screens, digital signages, concerts, embed on websites, etc.
2. Pixlee
Pixlee is a UGC platform and Influencer marketing platform which enables you to gather content generated by the users as well as by the influencer marketers. It displays content on one platform that can be used for marketing purposes.
Pixlee offers features that help brands to boost engagement and drive more conversions around the events, website, conferences, etc. The UGC content helps brands to gain trust and loyalty from the users, which lead to a boost in conversions.
3. ShortStack
It is one of the best contesting software that knows how to engage more users to any platform, be it a website or social media platform. It helps brands to generate UGC by giveaways and contests. The tool generates powerful contest that engages customers and motivates them to submit the content like images, videos, comments, stories, etc.
They help you to customize your galleries for hashtag campaigns, monitor entries in the contest, ask for user consent to use their content, etc. The tool is perfect for brands that are looking to engage users through giveaways, contests, and lots of goodies for their potential customers.
4. CrowdRiff
CrowdRiff is UGC platforms that are centric towards serving a particular industry type that is travel and hospitality. The tool enables you to collect visual content, i.e. images, videos, etc. from the users.
Utilize the collected UGC to drive engagement on websites, ad campaigns, social channels, and much more marketing touchpoints.
The platforms offer Artificial Intelligence to manage data and offer only high-quality visuals. Moreover, AI helps to analyze the performance of the content that brands choose to include in their UGC gallery.
5. Olapic
It is a visual commerce platform that helps you to empower your eCommerce activities by collecting user-generated content from social media platforms. The platform helps you to increase your sales and conversions by displaying authentic content generated by the users.
It allows you to embed the UGC gallery into your website, emails, ads, and social. Some of the features include customization, strategic moderation, analytics, channel activation, etc.
It is one of the best tools for the e-commerce industry domain that wants to gain consumers’ trust by showcasing authentic content.
Key Points
While you are searching for UGC platforms that are effective for your UGC campaigns, the tool must have the following features.
- Moderation: Helps in filter out irrelevant content and manage the content by allowing and disallowing it to show publicly.
- Aggregation: Simple and quick aggregation of content from all social media platforms.
- Content Curation: Collecting all content around some keywords, profile, areas of interest, etc.
- Customization: The tool must allow users to customize the design and presentation of the content. It must offer different themes to choose from and personalization of the color and font.
- Effective Display: The tool should allow you to display and embed UGC feeds efficiently across all marketing channels and websites.
- Cost-Effective: Look for platforms that have clear price plans for different domains like events, websites, digital signage, etc. There should be transparency in the plans and no hidden cost associated with the plans.
- Simple UI: The UI should be easy to understand and operate. It is said that if an elementary kid does not understand your SaaS product, then it’s not easy to use and requires extra assistance.
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