Instagram has evolved as one of the most popular social and entirely visual platform. It allows its users to share photos, videos in the most vibrant manner.  

Why Instagram?

According to Statista, nearly 63% of Instagram users log-in at least daily and is the second most popular social media platform.

Whatsoever, the work profile is, be it e-commerce, education, or media, it pays you back for your presence on Instagram.

Benefits Of Embedding Instagram Feed On Website

Instagram feed on websites can be understood as the linkage between social presence and commerce. Therefore it reduces the gap between your social presence and online presence i.e. website.

Moreover, it enhances user engagement with the website interface. As a result, conversion rates and sales are enhanced.

Also, it targets more towards Transactional Marketing, with more emphasis on individual sales and not on a relationship with users. 

Transactional Marketing is directly related to UGC (User Generated Content), where users themselves act as a marketing agent, with no previous relationship with the brand before.

Embedding Instagram Feed On Website

Instagram itself has a feature that lets you integrate your post/content on a website, without any cost. It just takes two simple steps to do so. Just copy and paste the URL of the post on the backend page of the website, and yes you are done.

But, not all free things are of great use!

The drawback of this free tool is that it only allows one post at a time. Also, it does not have options like customization, moderation, performance analytics, etc.

The solution to this is a Widget Generator. It is a third party website that allows you to create your own embeddable widget. 

Taggbox Widget, being the popular widget generator allows you to create and customize your feed to embed on a website.

Why Use Taggbox Widget For Embedding Instagram Feed?

Taggbox Widget is the best UGC platform, which delivers easy and quick UGC curation using Hashtags, profiles, or mentions.

Helps you customize the feed with different themes, layouts, fonts, themes, etc.

Powerful Moderation panel with profanity filter to maintain content quality without any irrelevant content.

It also provides performance analytics and real-time content updates.

Most importantly, it is compatible with multiple website building platforms such as WordPress, Wix, HTML, Shopify, Squarespace, etc.

Steps To Embed Instagram Feed On Website

Embedding Instagram feed on website using Taggbox Instagram widget can be done in a simple way using Taggbox Widget.

Steps for the same are as follows

Step 1- Create your Taggbox Widget account(take your 14 days free trial), or Log-in if you are an existing user.

Step 2- A dashboard will appear on the screen, click on create “Create widget” option.

Step 3- A pop-up will appear, enter the name, and a unique URL for your widget, then click on the ‘Create Widget’ button.

Step 4- A pop-up will appear, select “Instagram”  from different sources.

Step 5- A pop-up will appear, choose from Hashtags(#), Handle(@), Mentions and Tagged. Click on the “Create Widget” option.

(Note- Account should be a business account)

Step 6- Provide the credentials required for your Instagram account.

Step 7-  The Taggbox widget tool will automatically fetch your Instagram feed.

Once you have created the feed, the widget editor allows you to customize your feed. Some of the customization options are

Personalize – Your Instagram feed can be personalized by changing background, post style, adding banners and pop-ups, etc.

Moderate – It allows you to choose which post to be made public and which is to be restricted.

Step 8- Click on the “Embed Widget” button, which is at the lower-left corner of the widget editor page.

Step 9- A new pop-up will appear, choose your website platform from the given options.

Step 10- A pop-up will appear, which allows you to adjust the width and height, then click on the “Get Code” button.

Step 11- Copy the code from the box and paste it onto the backend page of your website.

Step 12- Click “Apply”.

Done!! you have successfully embed Instagram feed on your website.