Have you realized how important user or customer reviews have become lately? Or why you should embed Google reviews on your website anyway?
As digital commerce is gaining popularity & becoming a go-to shopping platform, consumers are looking for more & more trustworthy information to make their online purchase decisions.
Digital commerce has also made it important for businesses & brands to revamp their website and make it more delightful, trustworthy, & engaging. To achieve this, you can embed Google reviews on website.
Wondering what is it & why you should embed it? Let us explain it to you in detail.
Google Reviews – The Explanation
Google reviews are a product of Google that helps authentic customers to submit their reviews about a business or brand based on their experience. Then the cumulative reviews of customers are shown on search results when a user makes a query about that business or brand.
As we all know that Google is the most popular search engine among the users globally making it the major source of organic traffic i.e. potential customers to your website or stores.
Google reviews play a decisive role in shaping the intention of the user towards the brand so they are highly important for any business to acknowledge.
You can build trust & credibility among the organic direct search traffic but you get traffic from various sources to your website so how do you build social proof amongst them as they didn’t come across these reviews?
This is where the role of embedding Google reviews on website comes into play. When you embed these reviews on website, it opens doors to many benefits and we have listed some of them below.
Benefits Of Google Reviews On Website
1. Build Trust & Credibility
First & foremost, let’s get to the real game where you can build brand trust & credibility by showcasing authentic, trustworthy, reliable, & realistic customer reviews.
These reviews are a perfect highlight of what your brand is, its image, value for money, products/services quality, etc. shared by real customers based on their real experiences.
Building brand trust & credibility is highly important nowadays as we discussed earlier as it shapes the level of user engagement & their conversion decisions.
2. Authentic & Original Product Information
You can display your products or service information as creatively or attractively you want but there is nothing that can match the authenticity of information as the customer reviews.
So, displaying customer reviews helps you showcase real, original, & authentic information about your offerings be it about its size, color, durability, quality, or anything else.
This content as customer reviews will be more preferable by the audience over branded content so customer reviews can be your important source of content and it is was less costly & more effective.
Also Check: News Spotify
3. Highlight Brand Advocacy & Loyalty
Brand advocacy & customer loyalty are the best form of organic marketing for any brand or business as it is more influential than branded marketing & more efficient too.
Positive customer reviews are part of such organic marketing that you can leverage to highlight brand advocacy among the existing customers that will help you build brand desirability among potential customers.
Also, you can highlight reviews of loyal customers to show why they have been with your brand for a long time. This will also help in improving your traffic & revenue.
4. Improve Website Engagement & SEO
Content is the most crucial element for improving website engagement and engagement is a key metric that defines the revenue generation possibilities.
Displaying customer reviews on the website will help in increasing engagement as users will gain more information from these reviews. This will help you increase your website dwell time significantly.
Ultimately, you will have a reduced bounce rate & higher session duration that will improve your search engine rankings. It will help you gain more impressions and eventually more search engine organic traffic to the website leading to more engagement & better search engine performance.
6. Increase Your Conversion Rate
Obviously, it is one of the most important (if not the most important) goals for every brand & business for their website and Google reviews can help you improve your conversion rate.
Believe it or not, over 80% of the users actively look for customer reviews while conducting online shopping activities as trust is extremely important for the consumers.
Even over 90% of the users trust user-generated content like reviews while making their online purchases. So, this shows how important reviews are in turning engagement into conversions.
7. Brand Transparency & Customer Satisfaction
Brand transparency is a concept that has vanished in the last few years as customer loyalty & quality of customer service has decreased in recent years.
In such times, displaying your customer reviews bluntly on a website will send positive signals to the potential customers regarding brand transparency as you are highlighting customer satisfaction.
This will build a strong & reliable brand image among potential customers which will help in improving conversions & customer acquisition opportunities.
Conclusion
These are some of the key benefits of embedding Google reviews on your website and it is not just limited to these as you can explore many more possibilities with reviews.
You can use a tool like a Google reviews widget to curate & embed the Google reviews feed on your website. The tool will offer your great customizations, features, & functionalities.
So, get started now by using the tool to embed Google reviews on websites and leverage these benefits.
Web Widget 