Have you ever thought of empowering your website by embedding REVIEWS Widget into it? In the online world, the purchasing decision of the customers depends on the reviews and word of mouth (WOM).
This section is a part of every modern marketing tactic, which is why most of the websites have embedded a testimonial section on their website.
But what are the advantages of embedding Review Widget on your business website? For that, you have to read this blog which we have penned down to satisfy all your queries in mind.
Reviews Widget- What are they?
Reviews are sort of testimonials that lead the purchasing decision of customers. For instance, if you want to buy a phone online but you are not sure enough “Whether you should spend money on it or not.” or “Whether the product is the same as shown or not”? Etc. then how you figure this out. Especially in terms of online purchases where you can’t see, touch, or even feel the product.
Two types of customer reviews are accomplished;
- Word Of Mouth (Internal)- That you see on the retailer’s website
- Word Of Mouth (External)- That you see on third parties websites like Yelp etc.
In short, reviews removes that one percent of uncertainty before the purchase of a product.
Now, what could be the solution to your anxiety? It is none other than ‘Review Widget’ which is embedded on the sidebar of a website. This tool act as a great way to not only convince customers but also give them the feeling of ‘Social Proof’ authentically. It can also help businesses in driving traffic and fostering sales.
But How ‘Review Widgets’ Benefit Your Website?
Review Widgets comes with a diverse range of benefits. Listed below are some of the great benefits of embedding this tool on your website.
High Conversion Rates
Ratings and reviews widget work in conversion rate optimization because of their relevant, authentic, and relatable content. Reviews help prospective customers learn more about the quality of the products and set expectations for the brand.
According to the stats, around 90% of customers won’t purchase without going through the reviews. While the conversion rates can boost up to 17%. Reviews are the ‘voice of customers’ and therefore they help customers to visualize the experiences of others without being fooled. The higher is the desire to purchase, the higher is the conversion rate.
Increased Search Engine Rankings
According to a report by Moz, it was found that Reviews are one of the major reasons HOW and WHERE your website will appear in search engine results. Another reason for this could also be that search engines are fascinated by fresh content and therefore crawlers crawl it, making it appear on top of the SERPs (Search Engine Page Results).
Customers Take Less Time To Make a Move
Reviews Widget act as social proof that whatever they are looking for is real and authentic. So, there will be no chances of fraud. But some times to gain the customers’ attention and engage sales, companies opt for fake reviews which is wrong.
Therefore make sure you go through all the reviews before making buying decisions. Also, the real the reviews will be, the less time customer will take to make a move of purchasing your product or services.
Establish Trust
Without trust, no business can run in the long run. Reviews are the most realistic information shared by the customers in real-time about their real experiences of your brand and offerings.
User review or User Generated reviews affect the purchasing decisions of 90% customers. This clearly shows that if you’ll embed a review widget on your website then you will surely develop a trustworthy relationship with your potential customers.
Brand Awareness and Free Promotion
Reach and brand awareness are directly linked to conversion rate, website traffic, and user engagement. The more traffic you drive the more customers will know about your brand.
Also, marketers know how difficult it is to promote the brand on several digital platforms when the conversion rate and engagement are so low. But embedding review widget can be a great way to bring engage the audience which seems like a free promotional activity.
Let the Customers to Do the Advocacy
Embedding the review widget on your website helps you put your best foot forward by allowing the customers to do the talking. Let the customers be your advocate as the shared reviews are in the form of User-generated Content.
UGC reviews are written without any sort of hesitation in sharing their honest opinion. What your customers could do for you with words is something even you can’t do it for yourself.
Review Widget tools like “Taggbox Widget” gather user reviews from social media platforms and curate it into a feed that can be embedded on your website.
This tool collects reviews from platforms like Yelp Reviews, Google Reviews, Airbnb Reviews, and Facebook Reviews. It is compatible with website platforms like Shopify, Weebly, Wix, etc, and offers great features like Customization and Moderation Panel, Analytics, and more to captivate users.
Last but not the least, if you still haven’t thought about embedding Review Widgets on your website, then it’s high time to do so.
Take help from Review Widgets platforms like Taggbox Widget which gives robust solutions for the needs of the brands along with some powerful features.
Web Widget 